Using reviews & testimonials to increase sales
People are naturally risk aversive, and your prospective customers will instinctively look for visual clues on your website to gauge how “safe” your product or service is.
The boy who couldn’t fail: Marketing in a crowded marketplace
I’m not sure exactly how we got on to it, but I recently had a conversation with some colleagues about what we […]
5 lessons to learn from Ikea’s marketing
IKEA is the de facto choice for many a household looking for low cost, good looking furniture. With revenues of over £28bn per year, […]
Guide to creating an effective customer survey
I am a big fan of surveys. Too often marketers try to use abstract data or personal opinion to define their customers and work out what they want. I find the simplest and most effective method is to ask them.
Lessons I’ve learned in my first 10 years as a marketing professional
It is very strange to say that I am reaching my tenth anniversary working in marketing. The time has flown by and […]
5 mistakes marketers shouldn’t be making on their cover letters
“You don’t get a second chance to make a first impression.” It’s an adage that is practically unavoidable in the contemporary business […]