Content Marketing is no longer just a buzz-term, it’s a necessity for brand building, and it’s not as easy as a lot of people think. There are plenty of reasons your business needs content marketing but knowing that and having the resources to get it done are two different matters.
Here are five reasons to outsource your content marketing.
Sometimes an objective perspective is what you need
There are some things you want to outsource and some things you don’t. When it comes to creativity, you should never let someone outside the company tell you how you want your business to be perceived. That’s your job!
But sometimes you need someone without the rose-coloured glasses to tell you the truth about how you’re failing, what you can do better, and what’s really striking a chord with your audience.
You don’t have the time to immerse yourself in industry content
Content marketing only really works when you know what you’re up against. To be effective at creating content that’s viral, interesting, and relevant you need to be constantly reading blogs, analyzing data, and studying what other people in the industry are doing.
If you don’t have the time (or the interest) in making this kind of investment you should probably outsource at least some of your content needs.
You can’t do all the things
Your content (blog posts, Instagram photos, white papers, etc.) is only going to be effective if it’s good! There’s so much clutter on the web you’ve got to spend a lot of time creating the good stuff and you should never, ever underestimate the skill it takes to write well, take professional photos, and create effective landing pages.
Why break your brain learning to be marginally competent at something you don’t even really want to do when you can just hire someone who’s already got it down?
You’re not technically inclined
Believe it or not, creating a solid content marketing campaign is actually a pretty technical beast. You’ve got to have a good handle of analytics data and you should also be able to update an open-source blog, manage your Twitter account, and properly size photographs. Oh, you didn’t go to school for graphic design or development? Then you’re probably going to need some help when it comes to effectively managing a content campaign.
Your time is better-spent elsewhere
Whether you run a small company or a big business, you’ve got lots of stuff to do. Odds are, thing like HR and advertising and payroll likely need more of your attention and creating good content is inevitably going to take a lot of focused time.
If you think your business needs your talents somewhere else, outsource some of your content needs. After all, if you barely know how to add two-and-two you wouldn’t try to do your own business taxes, right?
About the author: Ryan Currie is a product manager at BizShark.com, with 5 years experience in online marketing and product development. In addition to web related businesses, he also enjoys the latest news and information on emerging technologies and open source projects.