Teach yourself marketing a SaaS product

Marketing a SaaS product can be a minefield, especially when it comes to pricing, features, support and customer acquisition budgets. Judging the right mix of how much to charge, what each package will allow a customer to do, and how much you can afford to spend acquiring a new sign up can make or break… Continue reading

Lessons from Stripe’s user onboarding

User onboarding is such a powerful concept, full of light bulb moments driven by seemingly obvious marketing that so few of us actually do. Online payment platform Stripe has definitely applied user onboarding principles to their website and order process. Their sign up process is one of the best I have ever seen. In this… Continue reading

Digital marketing quick wins you’ve probably overlooked

Following on from my post about SEO quick wins, here are simple, but often overlooked, ideas for you to use in your digital marketing. Applying these to your digital marketing will create instant results, quickly and easily. In this post I’ll show you how to: Re-optimise your website for even more traffic (I did it and increased… Continue reading

Running your first A/B test

Acquiring new customers is expensive, so it shouldn’t be left to guess work. A/B testing gets more out of your existing traffic, using data to identify postive and negative changes you make to your website. Every website has a goal. Online shops want visitors to buy products, software providers want people to sign up to… Continue reading

WordPress plug-ins that increase sales & engagement

If you use WordPress to power your business’ website or take orders online, you instantly have access to a huge range of really powerful marketing tools ready to install and use in a matter of clicks. In this post I will showcase the best plug-ins for you to increase conversions, boost subscriber opt-in rates, enhance… Continue reading

Use your order confirmation email to sell more

Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something to an existing customer is 60-70% (source). What if you were to take your traditional order confirmation (simply letting customers know the order has been placed successfully) and use it as an opportunity… Continue reading

A guide for reactivating churned customers

Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever. By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left. In this post I… Continue reading