Don’t be a marketing dinosaur

As a marketing professional of 10 years, personal development is always at the forefront of my mind. Since starting my first marketing job the landscape has changed dramatically. The biggest change has been the move from narrow offline channels (local press, Yellow Pages, directories etc.), to a fragmented online media landscape for small businesses. And with that… Continue reading

Trust is email marketing’s most important metric

There are two broad approaches to marketing, interruption marketing and permission marketing. One barges its way in to your consciousness though noise and repetition, the other adds enough value that you actively choose to receive it. Effective email marketing is absolutely based around the principles of permission marketing. All those spam emails you NEVER read?… Continue reading

Green PR is a gift that keeps giving

PR is an essential activity for any business, but it can be easy to get tunnel vision and engage in typical, formulaic PR activity. New client information, award shortlists and new hires are the bread and butter of PR ventures, but there are other avenues to explore that are much more satisfying. Green PR is… Continue reading

What I’m looking for in a marketing CV

As someone who hires team members for my department, I get to see a lot of CVs. The quality of presentation and content from candidate to candidate varies a lot, in terms of both the CV and cover letter. I have previously given advice on start a career in marketing, and questions to ask hiring your… Continue reading

A look back on my first 100 blog posts

I have been writing this blog on and off for nearly four years now. I noticed last week I had broken the 100 published posts barrier which got me thinking about the past four years. I started this blog pretty much as a direct response to another marketing blog that continues to frustrate the hell… Continue reading