How do you deal with “generation free”?

Thanks to the likes of Google and open source providers such as WordPress, we are increasingly becoming trained to expect a lot for very little, or even for nothing at all. The freemium model has been around for years, but there has been a dramatic shift towards this becoming the expected norm. Online services and… Continue reading

A snazzy little Christmas marketing campaign

Wagamama are running a really nice Christmas campaign this year to support a charity. It combines social sharing with a little bit of easy to do creativity, which fits in really well with their slightly hipster cool take on branding. The concept is really simple. Follow the instructions on their place mats to construct an… Continue reading

Are marketers becoming less effective at content?

UK content marketers believe they have become less effective at their jobs over the last year, according to new research by the Content Marketing Institute (CMI) released this week. The report shows a  decline in the confidence of content marketing practitioners, with only 42 per cent of marketers questioned saying they are effective or very… Continue reading

How to create your first user onboarding strategy

Successful customers stay longer, spend more and generate positive word of mouth. They are also much less of a drain on your resources. Your aim should be to plan the easiest route from discovery to becoming successful, removing roadblocks and providing timely positive encouragement. User onboarding is a process for increasing the likelihood new users… Continue reading