Thanks to the likes of Google and open source providers such as WordPress, we are increasingly becoming trained to expect a lot for very little, or even for nothing at all. The freemium model has been around for years, but there has been a dramatic shift towards this becoming the expected norm. Online services and… Continue reading
Wagamama are running a really nice Christmas campaign this year to support a charity. It combines social sharing with a little bit of easy to do creativity, which fits in really well with their slightly hipster cool take on branding. The concept is really simple. Follow the instructions on their place mats to construct an… Continue reading
UK content marketers believe they have become less effective at their jobs over the last year, according to new research by the Content Marketing Institute (CMI) released this week. The report shows a decline in the confidence of content marketing practitioners, with only 42 per cent of marketers questioned saying they are effective or very… Continue reading
Successful customers stay longer, spend more and generate positive word of mouth. They are also much less of a drain on your resources. Your aim should be to plan the easiest route from discovery to becoming successful, removing roadblocks and providing timely positive encouragement. User onboarding is a process for increasing the likelihood new users… Continue reading
I haven’t bought anything from JD Sports for well over 5 years, but I am on their mailing list. I tend to ignore their emails, but their latest one got my attention for all the wrong reasons. The problem was not with them emailing me, the design, the quality of the copy or the relevancy…. Continue reading
An interesting piece of research passed by my desk recently which claimed 10 – 20% of my industry’s customers don’t know who their supplier is. They are so disconnected from their supplier that they don’t care, and that means they have no brand recall. This is exactly the same for me with my gas supplier –… Continue reading
People are naturally risk aversive, and your prospective customers will instinctively look for visual clues on your website to gauge how “safe” your product or service is.
I’m not sure exactly how we got on to it, but I recently had a conversation with some colleagues about what we would call our autobiography. I can’t remember any of them, including my own, apart from one; “The boy who couldn’t fail”. It was meant as a joke and made me laugh. It also… Continue reading