For some marketers flying by the seat of your pants can be fun, especially as the deadline thunders towards you and the adrenalin kicks in, handing in briefs at the last minute or not starting until it is so late, nights are inevitable. For me, that’s a horrible way to work and I can’t do… Continue reading
The old saying ‘Everyone is a critic” is very true of the marketing world. Because so much of it is based around opinion (and that’s still true even with a lot of data behind you), ideas and concepts put forward will often be judged and analysed by other team members very subjectively. In these circumstances… Continue reading
I get the impression I’ll be sick of the word content by the end of this post, but this is a point I am determined to make. As a professional with a very practical approach to marketing I am often left bewildered by the content marketing output of so many companies.
I have an amazing fish and chip shop near where I live. The fish isn’t dry and the chips aren’t soggy, and it all tastes really good. I’ll admit that doesn’t have a lot to do with marketing, but my next point does. And that point is that they do another thing thing really, really… Continue reading
As consumers, whenever we buy an expensive product or buy from a new supplier we instinctively make the decision whether to buy based on levels of perceived risk. Perceived risk is the Consumer’s level of uncertainty regarding the outcome of a purchase decision. One of the ways I approach writing any new sales copy (content… Continue reading
The SEO industry has taken a serious battering over the past year or so. Google’s algorithm updates have put a huge dent in the traditional quick win tactics employed by many SEO professionals and agencies. Google has done a really good job of making it very difficult to game their system by specifically targeting the… Continue reading
In the time since my post about the five lessons I have learned in my 10 years in marketing, a few more have sprung to mind which I wanted to share here. So here they are. [mc4wp_form id=”15877″] Never switch off You are surrounded by marketing messages nearly 24 hours a day, most of which you… Continue reading
The purpose of any content marketing is of course to be read, shared and linked to. This sounds so simple, but as I’m sure anyone who uses content marketing as part of their strategy and is reading this knows, actually doing it is a whole other ball game. Doing it consistently is the holy grail.