It’s all part of the plan

For some marketers flying by the seat of your pants can be fun, especially as the deadline thunders towards you and the adrenalin kicks in, handing in briefs at the last minute or not starting until it is so late, nights are inevitable. For me, that’s a horrible way to work and I can’t do… Continue reading

SEO in the nofollow age

The SEO industry has taken a serious battering over the past year or so. Google’s algorithm updates have put a huge dent in the traditional quick win tactics employed by many SEO professionals and agencies. Google has done a really good job of making it very difficult to game their system by specifically targeting the… Continue reading

6 essential tips for successful content marketing

The purpose of any content marketing is of course to be read, shared and linked to. This sounds so simple, but as I’m sure anyone who uses content marketing as part of their strategy and is reading this knows, actually doing it is a whole other ball game. Doing it consistently is the holy grail.