WordPress plug-ins that increase sales & engagement

If you use WordPress to power your business’ website or take orders online, you instantly have access to a huge range of really powerful marketing tools ready to install and use in a matter of clicks. In this post I will showcase the best plug-ins for you to increase conversions, boost subscriber opt-in rates, enhance… Continue reading

A guide for reactivating churned customers

Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever. By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left. In this post I… Continue reading

Create a marketing strategy in under an hour

Unless you are working in a multi-office, multi-million pound company with dozens of stakeholders and a complex bureaucracy you don’t need to write a 10,000 word essay to form your marketing strategy. In this post I will show you how to create an effective marketing strategy quickly and easily, removing all the theoretical fluff that… Continue reading

DIY marketing on a shoestring budget

My first marketing job was for a small, local law firm with a very small budget. This meant I had to be incredibly selective in the marketing we undertook, and I had to make sure every penny delivered. I also had to take on a lot of tasks other companies would normally outsource because we… Continue reading

5 traits of a great business blog

A blog should be at the heart of every business’ marketing strategy. I’ve covered the reasons why you should have a blog before, so in this post I’ll look at what makes a great business blog and how you can go about writing one that achieves your brand goals, keeps people coming back to read… Continue reading

5 tips for using email marketing successfully

What is email marketing? How do you do it successfully? There are a lot of questions circulating in the minds of those who are less familiar with concepts of email marketing, often considering it to be spam, a dead technology and a form of marketing that is no longer of use. However, there are a… Continue reading