Use your order confirmation email to sell more

Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something to an existing customer is 60-70% (source). What if you were to take your traditional order confirmation (simply letting customers know the order has been placed successfully) and use it as an opportunity… Continue reading

How to proactively manage your reputation online

We all know people go online to research brands, products and services and how positive sentiment can close a sale and negative sentiment can result in a lost sale. With such an important role to play in the decision making process, you cannot leave your reputation to chance.

Avoiding feature fatigue on your website

Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and can’t face using them all. The user will either limit themselves to a small subset of the features, or abandon using the product altogether. I think this concept can also be applied to websites, both in terms… Continue reading