Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something to an existing customer is 60-70% (source). What if you were to take your traditional order confirmation (simply letting customers know the order has been placed successfully) and use it as an opportunity… Continue reading
Hello everyone! I’m Amy Grey from Tekfirst, a digital marketer with a flair for writing. I’ve worked with a number of brands and seen how some wonderful brands end up making small mistakes in their online marketing strategy which costs them big money and big penalties! I hope this guest post helps everybody in fixing… Continue reading
I am a big fan of surveys. Too often marketers try to use abstract data or personal opinion to define their customers and work out what they want. I find the simplest and most effective method is to ask them.
I am a huge fan of Google AdWords, and it absolutely the best advertising platform out there for businesses of all sizes and budgets. However, because it is self-serve with a bewildering array of options to choose from when creating a campaign, a lot of advertisers find they spend a lot of money very quickly,… Continue reading
One of our jobs as marketers is to look at how we can create added-value for our customers. What can we do for them that sets us apart from our competitors and draws customers to us, or makes them stay for longer? Offering your customers access to exclusive 3rd party discounts they can’t find anywhere… Continue reading
Creating your social media profiles is the easiest part of any social media strategy. It is often the first and last steps many businesses take along what should be a long road if they are to be used properly. Getting people to actually engage with you via Twitter, Facebook, Google+ and alike is where the… Continue reading
We all know people go online to research brands, products and services and how positive sentiment can close a sale and negative sentiment can result in a lost sale. With such an important role to play in the decision making process, you cannot leave your reputation to chance.
Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and can’t face using them all. The user will either limit themselves to a small subset of the features, or abandon using the product altogether. I think this concept can also be applied to websites, both in terms… Continue reading