Re-marketing (aka re-targeting) is one of the most simple and cost-effective ways to re-engage with prospects who have previously visited your website. A lot of advertisers simply use the same banner ad copy as their standard campaigns, and by doing so they are missing a trick. So with this in mind how do you apply… Continue reading
I previously covered marketing recruitment from an employer’s perspective so I thought it would be interesting to also take it from the job hunter’s point of view. From my own experience as someone who got my foot on to the ladder in my early 20’s through to now being a marketing manager in my 30’s, these are my tips on how to get your first marketing job.
A marketing strap line (in my opinion at least) should summarise what your brand stands for in just a few words. It doesn’t have to be descriptive (although some are like eBay’s “The world’s online market place”), it should support your brand positioning and communicate what you are about. This all sounds rather easy, but trust me it isn’t.
What is AIDA marketing? AIDA stands for Attention, Interest, Desire and Action. The AIDA marketing model proposes that a business needs to move consumers through a series of steps, from brand awareness through to action. An additional “R” for “Retention” is sometimes added to show the importance of ongoing relationship building. The AIDA marketing model … Continue reading
Despite working with all online and a lot of offline marketing channels, I find my heart is always with paid search (aka PPC). It is where I started and it is still the marketing channel I enjoy working on the most. I love how instant it is and the mixture of art and science required to do it well. Over the years I have read some great research papers and blogs about how to write effective ads. I have applied a lot of the ideas to many of my camapigns often with quite a lot of success.