Career in marketing – 9 tips to get your first job [2019 edition]

I previously covered marketing recruitment from an employer’s perspective so I thought it would be interesting to also take it from the job hunter’s point of view. From my own experience as someone who got my foot on to the ladder in my early 20’s through to now being a marketing manager in my 30’s, these are my tips on how to get your first marketing job.

Writing a marketing strap line that means something

A marketing strap line (in my opinion at least) should summarise what your brand stands for in just a few words. It doesn’t have to be descriptive (although some are like eBay’s “The world’s online market place”), it should support your brand positioning and communicate what you are about. This all sounds rather easy, but trust me it isn’t.

The AIDA model – What it is and how to use it

What is the AIDA model? AIDA stands for… Attention Interest Desire Action The AIDA marketing model proposes that a business needs to move consumers through a series of steps, from brand awareness through to action. An additional “R” for “Retention” is sometimes added to show the importance of ongoing relationship building. The AIDA marketing model… Continue reading

How to write a really good PPC advert

Despite working with all online and a lot of offline marketing channels, I find my heart is always with paid search (aka PPC). It is where I started and it is still the marketing channel I enjoy working on the most. I love how instant it is and the mixture of art and science required to do it well. Over the years I have read some great research papers and blogs about how to write effective ads. I have applied a lot of the ideas to many of my camapigns often with quite a lot of success.