We all know that mobile phones are becoming increasingly important in the research stage of the buying cycle. Research shows that 61% of UK shoppers use their mobile phone to research products before they purchase. What is not as well known is the speed at which people go from research to purchase. 43% of users… Continue reading
Why sponsor an event? Sponsoring events benefits include… Increased reach and awareness among your target audience Positive branding through association Lead generation opportunities Whilst large international or national events are often too expensive for small businesses, there are hundreds of much smaller events that are as equally, if not more, effective as a marketing channel… Continue reading
Google AdWords is not the preserve of large companies, or businesses that operate on a national level. if you are a local business, serving a limited geographic location, you can still use Google AdWords to drive traffic and customers, all with out breaking the bank. Here is how.
The importance of being ranked high on Google’s search engine results pages (SERPs) is well known, so I won’t re-tread that ground, however, what is less well known amongst small business, is the importance Google places on local search.