Why sponsoring an event should be in your marketing plan [2018 edition]

Why sponsor an event? Sponsoring events benefits include… Increased reach and awareness among your target audience Positive branding through association Lead generation opportunities Whilst large international or national events are often too expensive for small businesses, there are hundreds of much smaller events that are as equally, if not more, effective as a marketing channel… Continue reading

Local marketing using search engines

The importance of being ranked high on Google’s search engine results pages (SERPs) is well known, so I won’t re-tread that ground, however, what is less well known amongst small business, is the importance Google places on local search.