Teach yourself customer marketing

Customer marketing, relationship marketing, loyalty marketing… whatever you call it, it is important! Attracting new customers will cost your company 5 times more than keeping an existing customer, and a five percent increase in customer retention can increase a company’s profitability by 75 percent. Additionally, renewing a happy customer on average costs just 11 percent… Continue reading

Teach yourself marketing a SaaS product

Marketing a SaaS product can be a minefield, especially when it comes to pricing, features, support and customer acquisition budgets. Judging the right mix of how much to charge, what each package will allow a customer to do, and how much you can afford to spend acquiring a new sign up can make or break… Continue reading

Lessons from Stripe’s user onboarding

User onboarding is such a powerful concept, full of light bulb moments driven by seemingly obvious marketing that so few of us actually do. Online payment platform Stripe has definitely applied user onboarding principles to their website and order process. Their sign up process is one of the best I have ever seen. In this… Continue reading

Teach yourself paid search advertising

Pay Per Click (PPC)/ paid search advertising is big business, with some keywords demanding bids as high as £20 per click to rank in the top 3. However, these are relatively rare and are usually confined to very broad keywords such as “Insurance”. If managed well, any business, big or small, can learn to use… Continue reading