Customer marketing, relationship marketing, loyalty marketing… whatever you call it, it is important! Attracting new customers will cost your company 5 times more than keeping an existing customer, and a five percent increase in customer retention can increase a company’s profitability by 75 percent. Additionally, renewing a happy customer on average costs just 11 percent… Continue reading
Marketing a SaaS product can be a minefield, especially when it comes to pricing, features, support and customer acquisition budgets. Judging the right mix of how much to charge, what each package will allow a customer to do, and how much you can afford to spend acquiring a new sign up can make or break… Continue reading
User onboarding is such a powerful concept, full of light bulb moments driven by seemingly obvious marketing that so few of us actually do. Online payment platform Stripe has definitely applied user onboarding principles to their website and order process. Their sign up process is one of the best I have ever seen. In this… Continue reading
Infographics are a “…graphic visual representations of information, data or knowledge” – Wikipedia. I would argue pretty much anything can be turned in to an infographic, the art is making one that people enjoy reading and sharing. Infographics are a wildly popular content marketing tactic, with hundreds released into the wild every week. The best… Continue reading
Social media is an odd area within the field of marketing. Because it is so new to the industry it is often treated with a mixture of trepidation and suspicion. The truth is we know what works and what doesn’t; it is just a case of doing your research, like any other channel. If you… Continue reading
The internet is awash with abandoned blogs, so often started with the best intentions but now left to slowly rot in the corner. If the abandoned blog is personal, then few people will bat an eye lid, however, if it is a business blog, it is doing harm to the brand. Unattended and out of… Continue reading
Pay Per Click (PPC)/ paid search advertising is big business, with some keywords demanding bids as high as £20 per click to rank in the top 3. However, these are relatively rare and are usually confined to very broad keywords such as “Insurance”. If managed well, any business, big or small, can learn to use… Continue reading
I’m not going to claim I have read a lot of marketing books, and I’m sure there are plenty “essential” books I have missed (in fact I am pretty positive). However, what I can say is I have read some darn good ones that honestly helped shape my ideas or pointed me on the path.