This is a guest post by John LaMarca, Director of Marketing for social community ‘6Tribes’. I lead marketing for a new social media startup called 6Tribes, which connects like-minded people around the things that they’re passionate about, using the concept of tribes. We’ve had great success over the last few months in growing some of these… Continue reading
Word of mouth is your most powerful, and cost-effective form of marketing. 84% of consumers say they either completely or somewhat trust recommendations from family and friends …making this the most trusted source of information about a product or service (source: Nielson). How to increase word of mouth? The best way to prompt word of mouth… Continue reading
Successful customer marketing is made up of hundreds of small components all working together to achieve a goal. That goal is happy customers that stay longer, buy more and refer new customers. Here are 24 easy to do, quick win customer marketing ideas you can start doing today. Use it as a checklist to make sure… Continue reading
A 2014 study found that around 90% of brands were active on social media, so nobody really needs convincing to get involved anymore. Now that we’re all online though, are we really making the most of the opportunities that social can offer us? Here are 10 simple ways to keep your social media strategy fresh… Continue reading
Running your own conference can seem like a daunting prospect, and one that only large businesses have the resources to do. From my experience, this just isn’t true. Even the smallest of companies, with limited marketing resources can (and should) seriously consider having an event, with informative talks for their customers. These can range from… Continue reading
SlideShare is packed full of amazing content covering pretty much any type of subject matter you can think of. SlideShare is huge, in Q4 of 2013, the site averaged 60 million unique visitors a month and 215 million page views (source). However this popularity also attracts a lot of not so great content as well…. Continue reading
Following on from my previous 10 awesome marketing infographics post, here are another 10 marketing infographics that are far more than just snazzy graphics, combining great imagery with useful stats and facts to teach us something useful about marketing. Click on the images to see the full infographic on the site of origin. How colours… Continue reading
I am a huge advocate of businesses having their own blog, but only when they add value for a reader and it is not used to regurgitate press releases or simply sell products. In this post I am showcasing examples of business blogs that publish great content to build links, leads and reputation AND will… Continue reading