20 ways you can boost word of mouth referrals today

Word of mouth is your most powerful, and cost-effective form of marketing. 84% of consumers say they either completely or somewhat trust recommendations from family and friends …making this the most trusted source of information about a product or service (source: Nielson). How to increase word of mouth? The best way to prompt word of mouth… Continue reading

9 tips for running a successful customer conference

Running your own conference can seem like a daunting prospect, and one that only large businesses have the resources to do. From my experience, this just isn’t true. Even the smallest of companies, with limited marketing resources can (and should) seriously consider having an event, with informative talks for their customers. These can range from… Continue reading