Quality score has a huge impact on the price you will pay per click in Google AdWords. An advertiser with a high quality score will pay a lot less per click for a higher ad position on a keyword than a competitor who has a low quality score. In this post I will show you… Continue reading
Just like any marketing channel, social media requires a certain set of specialist skills to be successful. Knowing how to use the software is one thing, but really understanding how social media fits in the marketing mix, the best ways to use it and how to measure success are another thing altogether (obviously it helps… Continue reading
If you are in the fortunate position to have even a handful of brand fans be proud, and be careful. Brand building is difficult, so never take this special group for granted. Ever. A brand fan will refer new customers to you, defend you against public criticism, keep buying from you and leave positive reviews… Continue reading
Infographics, when done well, are beautiful to look at, interesting to read and teach you something. Here are 10 of the best marketing themed infographics I have come across in my travels around the internet that tick all three boxes.
With the focus of modern public relations increasingly centering on technology and SEO (search engine optimisation) and social media, it’s easy for brands to forget the benefits of relatively old-fashioned press coverage. However, press releases are a vital tool for companies with a message worth shouting about and digital technologies have lowered the bar in… Continue reading
Every business and their uncle have a social media presence, normally on Facebook and Twitter. Few are using them to their full potential and there is little to differentiate one business from another. Here are 7 ideas to help your business stand out.
Unless you can afford an in-house designer, the likelihood is you will need to outsource building (or refreshing) your website to a web designer/ agency. Here are the top 7 questions I would ask web designers pitching for your business to make sure you get the best possible person for the job.
Social media can go one of two ways for a business. It can become part of a thriving community of brand fans and people interested in your products, with you at the centre initiating and responding to discussions. Alternatively it can become a waste ground of forgotten profiles with digital tumble weeds sweeping through, uncared for an unloved. Here are 7 reasons your business shouldn’t use social media.