3 rules for quick and easy press releases

With the focus of modern public relations increasingly centering on technology and SEO (search engine optimisation) and social media, it’s easy for brands to forget the benefits of relatively old-fashioned press coverage. However, press releases are a vital tool for companies with a message worth shouting about and digital technologies have lowered the bar in… Continue reading

7 reasons your business shouldn’t use social media

Social media can go one of two ways for a business. It can become part of a thriving community of brand fans and people interested in your products, with you at the centre initiating and responding to discussions. Alternatively it can become a waste ground of forgotten profiles with digital tumble weeds sweeping through, uncared for an unloved. Here are 7 reasons your business shouldn’t use social media.