How to create a poll on Facebook people engage with [2018 edition]

What is a Facebook Poll?

Facebook Polls allow you to create two-question polls your followers can vote on in your/their News Feed.

As Facebook continues to limit business’ presence on people’s timelines, the emphasis is on you to create content that demands people engage with it.

Research conducted by BuzzSumo in to which posts are most and least effective on Facebook found people liked and engaged with questions the most.

How do I create a Facebook poll?

Facebook poll

To create a Poll on Facebook, follow these steps:

  1. Sign-in to your Facebook Business page
  2. In the ‘Write a post…’ box, click the ellipsis next to ‘Write Note’.
  3. Select ‘Poll’ and type your question in the box that appears.
  4. Type your answers (options 1 and 2)
  5. Add images/GIFs (highly recommended).
  6. Choose how long you want it to run for.
  7. To promote the poll, select ‘Promote’.
  8. Select ‘Post’ to launch your poll. The poll will appear on your page as a status update.

How to create a Facebook poll people will answer

Here are my tips for creating a Facebook poll people will engage with…

Tip one: Use Google Analytics and Facebook Audience Insights

Facebook Audience Insights will provide you with info about your followers’ interests and demographic profile.

Using this tool, you’ll be able to see your followers’ profile data and the most popular types of content and pages they follow.

Additionally, Google Analytics’ “Affinity categories” report will show you your website traffics’ interests.

Use segments to just show data associated with your Facebook audience profile (Age, gender, location etc.).

Facebook polls analytics

Use the data to identify topics your followers are interested in, and therefore have a higher propensity to answer questions about.

Tip two: Use current events

These polls are not evergreen content, they have a very limited shelf-life. With this in mind, what are the cultural hot topics taking place right now that people are already engaged with?

Piggy-backing on current events keeps your content fresh and current. The range of topics is huge…

  • New movies
  • New music
  • TV series
  • Memes
  • Big product announcements e.g. Apple
  • Celebrity news
  • Sporting events
  • Etc.

For example, if I have a target audience that skews to Star Wars (e.g. movie watching millennial males), and there was a new Star Wars movie coming out soon, I (a marketing blog) could ask a question to ride on the movie’s tailcoats e.g.

When a brand is overplayed, it risks losing its magic. Is it time for the Star Wars franchise to give it a rest?

Here’s an example of this in action from 123-reg, who jumped on the recent “news” Simon Cowell had stopped using a mobile phone for 12 months…

123reg Facebook poll

If you are looking for ideas, Twitter keeps a really useful calendar for marketers to reference, covering entertainment, sports, holidays and ‘other’. You can access it here.

Twitter marketing calendar

Twitter marketing calendar

Tip three: Ask about hot topics from your industry

Following the same principle as the previous tip; what are the contentious/hot topics from your industry you know people want to share their opinion?

For example, if your target audience are web designers, what are their thoughts on the merits of spec work (a lot hate it with a passion- see https://www.nospec.com/)?

Tip four: Use GIFs

We all know the power of a good GIF. GIFs are an easy way to grab people’s attention as they scroll through their/your timeline. There’s not much more to it than that.

via GIPHY

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