Twirling, twirling… always twirling

There is a line in the Spielberg/ Hanks/ Di Caprio film “Catch me if you can”, delivered by Christopher Walken that sums up how a lot of people approach marketing for me: “Two little mice fell into a bucket of cream. The first mouse quickly gave up and drowned, but the second mouse, he struggled… Continue reading

Take back control of your reputation

There’s a lot of talk about the death of traditional marketing and the loss of control that comes with this. The era of intrusive marketing is at an end, the era of inbound marketing is upon us. I personally think that a lot of other blogs are being a bit too quick to jump on… Continue reading

Why outsource your content marketing?

Content Marketing is no longer just a buzz-term, it’s a necessity for brand building, and it’s not as easy as a lot of people think. There are plenty of reasons your business needs content marketing but knowing that and having the resources to get it done are two different matters. Here are five reasons to… Continue reading