I have an amazing fish and chip shop near where I live. The fish isn’t dry and the chips aren’t soggy, and it all tastes really good. I’ll admit that doesn’t have a lot to do with marketing, but my next point does. And that point is that they do another thing thing really, really… Continue reading
Thanks to my job and huge personal interest, I get to read a lot of really great marketing related articles and blog posts each month. So, starting this month I will be doing a roundup of the articles that really stood out for me and I think you can gain some practical insight from. This… Continue reading
As consumers, whenever we buy an expensive product or buy from a new supplier we instinctively make the decision whether to buy based on levels of perceived risk. Perceived risk is the Consumer’s level of uncertainty regarding the outcome of a purchase decision. One of the ways I approach writing any new sales copy (content… Continue reading
We all know people go online to research brands, products and services and how positive sentiment can close a sale and negative sentiment can result in a lost sale. With such an important role to play in the decision making process, you cannot leave your reputation to chance.
Infographics are a “…graphic visual representations of information, data or knowledge” – Wikipedia. I would argue pretty much anything can be turned in to an infographic, the art is making one that people enjoy reading and sharing. Infographics are a wildly popular content marketing tactic, with hundreds released into the wild every week. The best… Continue reading
The SEO industry has taken a serious battering over the past year or so. Google’s algorithm updates have put a huge dent in the traditional quick win tactics employed by many SEO professionals and agencies. Google has done a really good job of making it very difficult to game their system by specifically targeting the… Continue reading
In the time since my post about the five lessons I have learned in my 10 years in marketing, a few more have sprung to mind which I wanted to share here. So here they are. [mc4wp_form id=”15877″] Never switch off You are surrounded by marketing messages nearly 24 hours a day, most of which you… Continue reading
The purpose of any content marketing is of course to be read, shared and linked to. This sounds so simple, but as I’m sure anyone who uses content marketing as part of their strategy and is reading this knows, actually doing it is a whole other ball game. Doing it consistently is the holy grail.