Use your order confirmation email to sell more
Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something […]
A guide for reactivating churned customers
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those […]
How to turn your business in to more than a commodity
An interesting piece of research passed by my desk recently which claimed 10 – 20% of my industry’s customers don’t know who […]
DIY marketing on a shoestring budget
My first marketing job was for a small, local law firm with a very small budget. This meant I had to be […]