With the focus of modern public relations increasingly centering on technology and SEO (search engine optimisation) and social media, it’s easy for brands to forget the benefits of relatively old-fashioned press coverage. However, press releases are a vital tool for companies with a message worth shouting about and digital technologies have lowered the bar in… Continue reading
Following on from my previous post about the lessons you can learn from McDonald’s marketing, I wanted to look at another fantastic marketing company, Nike. How many fashion brands from the 1970’s are still considered to be cool or desirable by a young audience? Not retro, or ironically cool, just cool? This is because as… Continue reading
One of the sticks online marketers like myself use to beat their above the line, traditionalist, offline counterparts with is the ability to track every click and sale back to the source. This makes online marketing far more attractive, because every penny can be attributed to a source. Right? Wrong! During their early growth years… Continue reading
Can you describe what Yahoo! is in five or less words? You can probably mention a few of the services they offer e.g. search, email, Flickr, hosting… but can you define what the company stands for, what is its mission, and what is its core product? I can’t. Businesses diversify their product range; it’s a… Continue reading
I recently came across a cool little tool from Google, called “Google Analytics Solutions Gallery”. The aim of this tool is to help with setting up customised dashboards, reports and advanced segments in Google Analytics. It is awesome.
Why sponsor an event? Sponsoring events benefits include… Increased reach and awareness among your target audience Positive branding through association Lead generation opportunities Whilst large international or national events are often too expensive for small businesses, there are hundreds of much smaller events that are as equally, if not more, effective as a marketing channel… Continue reading
A natural tendency amongst professionals in any industry can be to over complicate matters and over egg the pudding. Marketing is certainly no stranger to an over reliance on buzz words, flowery language and an exaggerated sense of self- importance. Having sat in meeting with executives from Microsoft who are able to spin entire sentences… Continue reading
The internet is awash with abandoned blogs, so often started with the best intentions but now left to slowly rot in the corner. If the abandoned blog is personal, then few people will bat an eye lid, however, if it is a business blog, it is doing harm to the brand. Unattended and out of… Continue reading