How to write a really good PPC advert

Despite working with all online and a lot of offline marketing channels, I find my heart is always with paid search (aka PPC). It is where I started and it is still the marketing channel I enjoy working on the most. I love how instant it is and the mixture of art and science required to do it well. Over the years I have read some great research papers and blogs about how to write effective ads. I have applied a lot of the ideas to many of my camapigns often with quite a lot of success.

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