This is where I share my favourite customer marketing related posts, resources and tools I have discovered in the past month.
Not all of the content was written this month, but it is when I came across it and I think you’ll find it interesting/useful too.
This month’s reading
To show respect for your customer’s time (and increase performance), every email you send needs to be as relevant, important, and valuable as possible. Active Campaign has put together a list of 25 emails that target each stage of the customer lifecycle.
You need to bring more to the table than a good product or a good deal. You need to persuade people to come and stay at your table in the first place. Here are customer.io’s collection of 5 motivational principles to help make you a powerful communicator, no matter what message you’re trying to get across.
The most powerful aspect of cohort analysis is that you’ll not only see that customers leave and when they leave, but you can start to understand why your customers leave your app—so that you can fix it. Why you need cohorts to improve your retention.
There’s a way for you to make finding the right content to resonate with your audience easier; ask your shoppers to create content. Check out Shopify’s 4 tactics to drive traffic and sales with user-generated content.
Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing success. Read how to write email subject lines that make people stop, click and read.
Here are five particularly note worthy user onboarding experiences worth taking the time to cast your eye over, and cherry pick the best ideas.
GrooveHQ’s owner runs a regular blog series where he answers questions readers have sent in. In this post he explains why he does it, and why you should too.
Matthew Barby outlines some of the best techniques that you can execute to grow your email list, some of the tools that will help and how you can prevent your list from becoming worthless.
Well-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have that time? Here is how to do persona research in under 5 minutes.
And finally, a nice little explanation about the difference between features and benefits.
Thanks for reading
If you have written any posts or created any amazing content related to customer marketing, and you’d like to see it added to a future best of the internet post, get in touch with me here.