How to rebrand your small business [2018 edition]

Brand building is vital for any business, no matter how big or small. Strong brands stand out in every market, attract more customers, and keep more of those they already have. The value of brand building is often misunderstood, especially amongst small businesses who are used to associating time and money with a specific, tangible… Continue reading

9 tips for running a successful customer conference

Running your own conference can seem like a daunting prospect, and one that only large businesses have the resources to do. From my experience, this just isn’t true. Even the smallest of companies, with limited marketing resources can (and should) seriously consider having an event, with informative talks for their customers. These can range from… Continue reading

What I’m looking for in a marketing CV

As someone who hires team members for my department, I get to see a lot of CVs. The quality of presentation and content from candidate to candidate varies a lot, in terms of both the CV and cover letter. I have previously given advice on start a career in marketing, and questions to ask hiring your… Continue reading

A look back on my first 100 blog posts

I have been writing this blog on and off for nearly four years now. I noticed last week I had broken the 100 published posts barrier which got me thinking about the past four years. I started this blog pretty much as a direct response to another marketing blog that continues to frustrate the hell… Continue reading

Focus on acquiring customers NOT sales

The objective of any business is to sell, that is never in question. But how best to go about doing it in a way that not just maximises first basket revenue, but also repeat sales? By focusing on acquiring customers, not sales. This is more than a subtle shift in tactics, it is a fundamentally different strategy that… Continue reading

How do you deal with “generation free”?

Thanks to the likes of Google and open source providers such as WordPress, we are increasingly becoming trained to expect a lot for very little, or even for nothing at all. The freemium model has been around for years, but there has been a dramatic shift towards this becoming the expected norm. Online services and… Continue reading

Teach yourself marketing a SaaS product

Marketing a SaaS product can be a minefield, especially when it comes to pricing, features, support and customer acquisition budgets. Judging the right mix of how much to charge, what each package will allow a customer to do, and how much you can afford to spend acquiring a new sign up can make or break… Continue reading