People are naturally risk aversive, and your prospective customers will instinctively look for visual clues on your website to gauge how “safe” your product or service is.
I’m not sure exactly how we got on to it, but I recently had a conversation with some colleagues about what we would call our autobiography. I can’t remember any of them, including my own, apart from one; “The boy who couldn’t fail”. It was meant as a joke and made me laugh. It also… Continue reading
IKEA is the de facto choice for many a household looking for low cost, good looking furniture. With revenues of over £28bn per year, IKEA is a master of marketing that we can all learn from. Following on from my posts covering at what we can learn from Nike’s marketing and McDonalds’ marketing, I’m going to look… Continue reading
I am a big fan of surveys. Too often marketers try to use abstract data or personal opinion to define their customers and work out what they want. I find the simplest and most effective method is to ask them.
It is very strange to say that I am reaching my tenth anniversary working in marketing. The time has flown by and it doesn’t seem so long ago I was starting my first marketing job, but looking back so much has changed in this time, for both me and the industry. On a personal level… Continue reading
“You don’t get a second chance to make a first impression.” It’s an adage that is practically unavoidable in the contemporary business climate, with shows like The Apprentice reminding us again and again just how ruthless employers can be with candidates that don’t make the cut. I have previously given my advice on how to… Continue reading
SlideShare is packed full of amazing content covering pretty much any type of subject matter you can think of. SlideShare is huge, in Q4 of 2013, the site averaged 60 million unique visitors a month and 215 million page views (source). However this popularity also attracts a lot of not so great content as well…. Continue reading
A blog should be at the heart of every business’ marketing strategy. I’ve covered the reasons why you should have a blog before, so in this post I’ll look at what makes a great business blog and how you can go about writing one that achieves your brand goals, keeps people coming back to read… Continue reading