I get sent a lot of “marketing” press releases every day. And I ignore 99.99% of them. They are usually boring new hire announcements, weak research or office moves.
However I got one today that I think is quirky and interesting enough to be worth sharing.
So here it is…
Donorfy, the cloud-based fundraising CRM and donor management platform, has released a crowdsourced GDPR-themed playlist on Spotify, designed to aid data protection officers everywhere in their task to become GDPR compliant.
The light-hearted playlist contains tracks from well-known artists such as Ed Sheeran, Blondie and Abba, together with track titles that remind data protection officers of their requirements, including Call Me Maybe by Carly Rae Jepson and Return To Sender by Elvis Presley.
The playlist also contains songs such as Under Pressure by Queen & David Bowie, and Complicated by Avril Lavigne which reflect the stresses experienced by many as the deadline approaches,
Robin Fisk, founder of Donorfy, explains why they created the GDPR playlist :
“We know that database managers everywhere are focused on the GDPR deadline, so we thought this playlist would help them as they go about their re-permissioning campaigns and updating their data protection policies. Of course, they could make their lives much easier by switching to Donorfy, which has all the features needed to make GDPR compliance a little easier.
The tone may be light-hearted but the message is serious. Fisk continues: “While your CRM can’t make your organisation GDPR compliant overall, it must provide the tools to enable you to be compliant. So charities across the UK need to become familiar with the requirements of the regulations, and take an honest look at whether their CRM and processes measure up. Donorfy can help up track donors’ permissions and preferences and gives you the tools to do that reliably and securely.”
Donorfy’s CRM for charities is already helping hundreds of charities make sure they are GDPR compliant in time for the May 2018 deadline and beyond.
Donorfy’s data selections respect donor permissions to make sure the comms go out to the right people via the right channels.
Also, for the charity’s peace of mind Donorfy is hosted in Microsoft Azure’s Northern Europe data centre. This means that data does not need to travel outside the EU and is subject to European and UK privacy laws,
For charities interested in learning more about Donorfy and how it can help them become GDPR compliant, head to their website at donorfy.com.