Stand Out from the Crowd and Get Your Business Noticed

Whatever niche your business is in, it’s almost an absolute guarantee that there are at least a dozen other businesses within the same sector. Competition is a natural part of running any business. If you can’t find a way to stand out, then those competitors are going to acquire the consumers that otherwise would have… Continue reading

How to reactivate your churned customers

Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever. By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left. In this post I… Continue reading

How to rebrand your small business [2018 edition]

Brand building is vital for any business, no matter how big or small. Strong brands stand out in every market, attract more customers, and keep more of those they already have. The value of brand building is often misunderstood, especially amongst small businesses who are used to associating time and money with a specific, tangible… Continue reading

How do you deal with “generation free”?

Thanks to the likes of Google and open source providers such as WordPress, we are increasingly becoming trained to expect a lot for very little, or even for nothing at all. The freemium model has been around for years, but there has been a dramatic shift towards this becoming the expected norm. Online services and… Continue reading

Teach yourself marketing a SaaS product

Marketing a SaaS product can be a minefield, especially when it comes to pricing, features, support and customer acquisition budgets. Judging the right mix of how much to charge, what each package will allow a customer to do, and how much you can afford to spend acquiring a new sign up can make or break… Continue reading

Create a marketing strategy in under an hour

Unless you are working in a multi-office, multi-million pound company with dozens of stakeholders and a complex bureaucracy you don’t need to write a 10,000 word essay to form your marketing strategy. In this post I will show you how to create an effective marketing strategy quickly and easily, removing all the theoretical fluff that… Continue reading