Lessons from Stripe’s user onboarding
User onboarding is such a powerful concept, full of light bulb moments driven by seemingly obvious marketing that so few of us […]
Use your order confirmation email to sell more
Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something […]
A guide for reactivating churned customers
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those […]
How to turn your business in to more than a commodity
An interesting piece of research passed by my desk recently which claimed 10 – 20% of my industry’s customers don’t know who […]
Guide to creating an effective customer survey
I am a big fan of surveys. Too often marketers try to use abstract data or personal opinion to define their customers and work out what they want. I find the simplest and most effective method is to ask them.