Product Recommendation Technology in Email Marketing

This is a guest article from Ian Roderick, Communications Manager for email marketing software provider Newsletter2Go.  The goal should be to make every email relevant to everyone who receives it. You’re not going to fool anyone by sending mass email blasts to your entire list. Emails that aren’t relevant will be deleted without being opened…. Continue reading

Better email marketing applying the scientific method

Email marketing should be every marketer’s dream. As well as requiring creative thought and strategic planning, you instantly know whether it is working or not. Every aspect of it is trackable, testable and reportable. Rather than approaching making changes an ad-hoc or subjective basis, you can improve your email marketing performance consistently and iteratively by using… Continue reading

The 3 most important emails you’ll ever send

Email is one of the most powerful weapons in your marketing arsenal. It is also one of the easiest to get wrong. Email sets the tone, raises (or lowers) expectations, drives sales/renewals and can act as a barometer for customer happiness. The three most important emails you’ll send are: Your welcome email Service/product satisfaction confirmation The… Continue reading

Trust is email marketing’s most important metric

There are two broad approaches to marketing, interruption marketing and permission marketing. One barges its way in to your consciousness though noise and repetition, the other adds enough value that you actively choose to receive it. Effective email marketing is absolutely based around the principles of permission marketing. All those spam emails you NEVER read?… Continue reading

Use your order confirmation email to sell more

Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something to an existing customer is 60-70% (source). What if you were to take your traditional order confirmation (simply letting customers know the order has been placed successfully) and use it as an opportunity… Continue reading