Strategy Vs. Tactics: What are they?
A successful business relies on a clear distinction between strategy and tactics. While strategy defines long-term goals, tactics outline short-term steps to achieve them. An effective strategy is metrics-focused, goal-centric, and reality-based, while successful tactics are strategy-aligned, short-term, and time-bound. Connecting well-planned strategy and tactics is key to business success.
The inconvenient truth about traditional content marketing
If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”.
A quick anecdote about Deliveroo’s wasted marketing budget
In marketing, if you get your targeting right, your communications/media plan should fall in to place beautifully. Here is a personal anecdote […]
5 things you don’t want to hear about your marketing
We all like to think we are doing an amazing job, and it is a brave marketer who approaches performance and analysis […]
6 tips for writing a marketing CV that gets you an interview
As someone who has hired new team members across a number of growing businesses, I have seen a lot of marketing CVs […]
Focus on acquiring customers NOT sales
The objective of any business is to sell, that is never in question. But how best to go about doing it in a […]