Strategy Vs. Tactics: What are they?
A successful business hinges on two foundational pillars - A well-defined strategy and planned tactics. Businesses that fail to differentiate between the two inadvertently restrict their potential for progress, struggling with only temporary, mediocre victories.
The inconvenient truth about traditional content marketing
If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”.
A quick anecdote about Deliveroo’s wasted marketing budget
In marketing, if you get your targeting right, your communications/media plan should fall in to place beautifully. Here is a personal anecdote […]
5 things you don’t want to hear about your marketing
We all like to think we are doing an amazing job, and it is a brave marketer who approaches performance and analysis […]
6 tips for writing a marketing CV that gets you an interview
As someone who has hired new team members across a number of growing businesses, I have seen a lot of marketing CVs […]
Focus on acquiring customers NOT sales
The objective of any business is to sell, that is never in question. But how best to go about doing it in a […]
How do you deal with “generation free”?
Thanks to the likes of Google and open source providers such as WordPress, we are increasingly becoming trained to expect a lot […]