I’m not going to claim I have read a lot of marketing books, and I’m sure there are plenty “essential” books I have missed (in fact I am pretty positive). However, what I can say is I have read some darn good ones that honestly helped shape my ideas or pointed me on the path.
Here are five marketing books I have read, and I think you should too. Please note: None of these links are affiliate links, and I won’t make a penny from them.
Winning results with Google AdWords by Andrew Goodman
Because it deals with how to use the AdWord’s interface in parts (which changes slightly almost every month), this may be a bit out of date in parts, but the overall concept and ideas are still relevant. This book took me from a beginner to an intermediate user of AdWords almost single handed (I now consider myself to be advanced, but that comes from working with AdWords every day).
Don’t make me think by Steve Krug
Not a marketing book per se, this focuses on web usability and how should look at your website from your visitor’s perspective at all times. Packed full of useful advice you can apply to your own website. The screen shots are getting a bit dated, but the theory is still just as relevant.
Marketing management by Philip Kotler & Kevin Lane Keller
Required reading on most marketing courses, this is a great introductory book for many of the concepts. It has to skim over a lot of important points, simply because you could fill a library if you tried to cover each topic in depth, however, it does point you in the right direction to investigate further.
Marketing research: An applied approach by Naresh K Malhorta
Me and numbers do not get along, and market research is one of my least favourite parts of the job. This book is a great guide for those getting started and looking for best practise methodologies to conduct market research and gather data you can use.
Call to Action: Secret Formulas to Improve Online Results
Despite all the acronyms surrounding online marketing, there is really only one metric that really matters, conversions. This is s an easy to follow book with ideas that you can apply to your website yourself.
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