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My name Is Matt and I am a huge marketing nerd. My blog is about providing practical marketing advice & tips you can apply to your business and campaigns.

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The best of the internet this month – February 2016

Matthew TelferMatthew Telfer

This is where I share my favourite customer marketing related posts, resources and tools I have discovered in the past month.

Not all of the content was written this month, but it is when I came across it and I think you’ll find it interesting/useful too.

This month’s reading

A good automated email strategy drives sales and retention. Here are 7 automated email campaigns that win customers and keep them coming back.

The health of a SaaS business is directly tied to its ability to retain its customers and prevent churn. This blog post discusses how to measure customer happiness, and how to actively manage your business to achieve it.

If you don’t understand how customers think about your product and the process of a free trial, you’ll have a much harder time convincing them to convert to a paid account. Improve free trials by getting to know your customers.

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” This post by ConversionXL looks at how to use gamification to retain more customers.

Ever wondered how some brands attract passionate brand fans? Here are 4 strategies Disney use to create freakishly loyal customers.

Zapier has usefully shared the data that drives customer support for over 600,000 product use cases.

Since they launched automated emails at Intercom, one of the most common use cases has been re-engaging customers who have stopped using a product. In this post they look at how to do that effectively. Churn, retention and reengaging customers.

Matching reality with perception is one of the key things that defines a happy or dissatisfied customers. Is honesty really such a bad thing in commerce?

And finally, here are 5 tactics customer.io used to reduce their customer churn by a third.

Thanks for reading

If you have written any posts or created any amazing content related to customer marketing, and you’d like to see it added to a future best of the internet post, get in touch with me here.

Hello! My name is Matt and I have a serious passion for anything marketing related, both academically and professionally. I started writing this blog as a way of expressing my thoughts and opinions on marketing, and in response to the number of theoretical blogs out there that presume unlimited resources. My focus is on providing realistic and practical marketing advice you can apply to any business and campaign.

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