Pay Per Click (PPC)/ paid search advertising is big business, with some keywords demanding bids as high as £20 per click to rank in the top 3. However, these are relatively rare and are usually confined to very broad keywords such as “Insurance”.
If managed well, any business, big or small, can learn to use PPC to drive profitable customers to their website. Here are the links and resources you need to teach yourself how to use PPC successfully.
Winning results with Google AdWords
I have recommended this book before, on this blog and others, and I can’t speak highly enough about it. This is a great place to start. Click here to find the book on Amazon.
Google has a fantastic support library focused on helping you use the features and tools within AdWords. It doesn’t cover any theory or best practice, but it will tell you what every aspect of their interface does. http://support.google.com/adwords. Another starting place is Google’s “Insider’s Guide to AdWords,” which you’ll find here. The official AdWords blog is also useful for keeping up to date with the new features they launch.
A great blog with many years of content for you to go through. It does cover some pretty technical subjects but it also has some fantastic guides here http://www.ppchero.com/guides/
The website feels like it is losing momentum but it has a lot of historical posts you can refer to. Helpfully they have grouped all their best posts in to one handy list: http://ppcblog.com/ppcblogs-greatest-hits-a-compilation-of-our-best-posts/
One of the biggest Search Engine Marketing (SEM) resource websites, it has countless useful articles for you to read up on here http://searchenginewatch.com/ppc
A digital marketing agency with a blog packed full of practical ideas and tips. As seems to be the case with a few of these blogs, it is not as regularly updated as it used to be, but this is well worth going through the old posts http://www.redflymarketing.com/blog/