This series will point you in the direction of the best sources of information to teach yourself various aspects of marketing. This week we are going to look at SEO.

The truth is 90% of Search Engine Optimisation (SEO), is actually very easy to do once you know how. Once you are pointed in the right direction, you’ll wonder what all the fuss has been about. It just takes a bit of time, some attention to detail and a healthy dose of realism (for example, you will never be ranked #1 for “ipod”, so don’t even try).

These websites produce regular in depth content around the topic of SEO, and have some fantastic resources for you to read and get yourself up to speed.

SEOmoz.org
In their own words “SEOmoz develops SEO software, provides a robust link intelligence API, and hosts the web’s most vibrant SEO community.”
Highlights:
•    http://www.seomoz.org/beginners-guide-to-seo
•    http://www.seomoz.org/article/search-ranking-factors
•    http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo

searchengineland.com/columns/
In their own words “To help you navigate the search industry, Search Engine Land publishes daily columns by a host of search experts on a wide variety of topics. Offering”
Highlights:
•    A Step By Step Guide To Effective Online Article Marketing
•    Creative Tips For Link Building On A Shoestring Budget
•    5 Considerations For Connecting With Local Searchers

15 Minute SEO
In their own words “Here is a checklist of the factors that affect your rankings with Google, Bing, Yahoo! and the other search engines. The list contains positive, negative and neutral factors because all of them exist. Most of the factors in the checklist apply mainly to Google and partially to Bing, Yahoo! and all the other search engines of lesser importance.”
Highlights:
•    http://www.webconfs.com/15-minute-seo.php

searchenginewatch.com
In their own words “Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.”
Highlights:
•    http://searchenginewatch.com/article/2096246/Successful-SEO-Tactics-Keyword-Selection
•    http://searchenginewatch.com/article/2094088/Link-Building-by-Starting-a-Market-Research-Firm
•    http://searchenginewatch.com/article/2071301/8-Steps-to-Optimize-Your-Blog-Post

searchenginejournal.com
In their own words “Search Engine Journal, established in 2003, is a 7 year old publication which specializes in a community approach to the reporting of search engine news & the sharing of Search Engine Marketing knowledge & tactics.”
Highlights:
•    http://www.searchenginejournal.com/identifying-quick-wins/31160/
•    http://www.searchenginejournal.com/top-seo-mistakes-you-must-avoid/30667/
•    http://www.searchenginejournal.com/5-often-surprisingly-overlooked-seo-tactics/29739/

If you know of any that you think should have been included in this list, leave a comment and a link and I will get them added.