You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.
Word of mouth is your most powerful, and cost-effective form of marketing. 84% of consumers say they either completely or somewhat trust recommendations from family and friends …making this the most trusted source of information about a product or service (source: Nielson). How to increase word of mouth? The best way to prompt word [...]
People now turn to their phones or tablets to solve immediate problems, and they expect brands to deliver them with immediate answers. It is these “How do I”, “Where do I go”, “I want to do”, and “I want to buy” micro-moments that now dictate our purchase decisions and preferences. You need to become your customers’ […]
Web hosting is not the sexiest of products. For most people it is just another commodity (like gas or water), with price being the primary differentiator. The truth is, web hosts are wildly different, with varying degrees of support, page load speeds, reliability and security. The problem is the large majority of web hosts have […]
Running your own customer conference should be a key part of any business’s marketing strategy. How many other marketing channels offer this… Differentiation from your competitors Increased engagement with your customers Content marketing opportunities Social sharing Thought leadership Running your own conference can seem [...]
Successful customer marketing is made up of hundreds of small components all working together to achieve a goal. That goal is happy customers that stay longer, buy more and refer new customers. Here are 24 easy to do, quick win customer marketing ideas you can start doing today. Use it as a checklist to make sure […]
Marketers and PR folk have long been obsessed with Millennials, those born in the eighties and nineties as supposedly the first generation to adapt to the ‘new age’. However as this market starts to edge into their mid-thirties, there is a new, younger generation paving their way into the world. They have grown up completely immersed [...]
What is buyer’s remorse? For businesses that sell expensive or complicated products (or businesses that are new to a customer), the period immediately after purchase is most likely to be affected by cognitive dissonance (aka “buyer’s remorse”) than at any other time. Post Purchase cognitive dissonance is the phrase we give to the [...]
A 2014 study found that around 90% of brands were active on social media, so nobody really needs convincing to get involved anymore. Now that we’re all online though, are we really making the most of the opportunities that social can offer us? Here are 10 simple ways to keep your social media strategy fresh […]