The website then becomes tired, out of date and increasingly damaging to your brand. Here are seven signs it is time time to update your business website…
1. Your last blog/ news article is from a year ago
Either don’t publish any news or make sure you update it at least once a month. There is no middle ground with out your website looking stale and forgotten.
2. Your team photo has more people who have left than are still employed
People come and go from any business, that is the nature of employment. However, that doesn’t mean you can keep using the picture of someone who left years ago. Keep your team photos up to date so your clients know who they are dealing with.
3. You have animated GIF’s or a visitor counter in your footer
The height of web cool in the 90‘s, but long passed in to the category of naff websites. if you have either of these on your website, please delete them today. Seriously!
4. Your website is 100% text with no images
Image free websites made sense when the majority of your visitors were using dial up, however with broadband you have no excuses not to have an attractive graphic heavy website. People do not want a novel’s worth of text to get through, so don’t write it and expect them to do so.
5. Your jobs page has positions that were filled long ago
Nothing screams “unprofessional” more than out of date job adverts. To potential customers it will look like no one wants to work from you, and to job hunters it feels like you are wasting their time.
6. Your website breaks on large monitors
A lot of old websites were designed before the introduction of the mega monitors that can show entire pages with out any scrolling. Unfortunately, these can also stretch old websites to the point they essentially “snap,” and lose their intended dimensions.
7. You have your old address/ phone number
You moved offices last year but forgot to update your website. It is quite common for businesses who don’t pay much attention to their digital presence to over look updating the website, but that doesn’t make you look any less professional! There are few bigger turnoffs to a potential client than a phone number that’s been disconnected or the wrong address being shown.