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My name Is Matt and I am a huge marketing nerd. My marketing blog is about providing practical marketing advice & tips you can apply to your business and campaigns today.

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Can you answer these questions about your marketing? Part 2

Following on from part 1, this blog post will look at your email newsletter, website conversion rate, press releases and your competitors. Can you answer all these questions about your business marketing?

How many of your customers are actually reading your newsletter?

The newsletter is one of the most effective tools in a marketer’s box. A good marketing newsletter ticks multiple boxes including new product announcements, special offers, branding, maintaining on-going relationships, sales and so on.These are only possible if people are actually opening and reading your newsletters. Without this data, you can’t make changes to increase your newsletter’s effectiveness. The key data you need is:

Once you have this information, you can start measuring how well your newsletter is doing, and the effect any changes you make have.

How to get this information:

What is your website’s conversion rate?

Your conversion rate is the percentage of visitors who go on to perform a desired action on your website. This may be buying a product, signing up to a trial or downloading a file. Naturally you want as a high a conversion rate as possible. Low conversion rates can be a sign that visitors are finding it difficult to navigate your website and find the information they need to complete the action. Use funnel visualisation to discover where your website’s leakage points are.

How to get this information:

Where are the best places to send your press releases?

Press releases are incredibly effective at raising awareness, positioning your business as experts and building incoming links. One approach to sending out a press release is to use a blanket distribution service that sends it out to targets regardless of who they are, essentially focusing on quantity over quality. Some might stick, but as a proportion, it is likely to be very small. It is far more effective to research your industry’s leading news outlets and to send them your press release directly.

How to get this information:

Where do your competitors advertise that you don’t?

One of the best places to start when it comes to deciding on where to advertise is with your competitors. You don’t have to reinvent the wheel or start with a blank page, especially when they have done the leg work for you. Find out where they have print adverts, links, banners, press releases etc. and if they are within your budget, consider doing the same, or looking at comparable equivalents.

How to get this information:


Hello! My name is Matt and I have a serious passion for anything marketing related, both academically and professionally. I started writing this blog as a way of expressing my thoughts and opinions on marketing, and in response to the number of theoretical blogs out there that presume unlimited resources. My focus is on providing realistic and practical marketing advice you can apply to any business and campaign.

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