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What can AI do for you? A guide for digital marketers

When it comes to digital marketing and AI, there has arguably been an awful lot of catastrophic thinking – with AI becoming the all seeing all doing digital marketing machine. Some have claimed that it will make our jobs obsolete, not only being able to perform repetitive data-based tasks but also creating and aggregating content. [...]

Product Recommendation Technology in Email Marketing

This is a guest article from Ian Roderick, Communications Manager for email marketing software provider Newsletter2Go.  The goal should be to make every email relevant to everyone who receives it. You’re not going to fool anyone by sending mass email blasts to your entire list. Emails that aren’t relevant will be deleted without being [...]