Don’t be a marketing dinosaur

As a marketing professional of 10 years, personal development is always at the forefront of my mind. Since starting my first marketing job the landscape has changed dramatically.

The biggest change has been the move from narrow offline channels (local press, Yellow Pages, directories etc.), to a fragmented online media landscape for small businesses.

And with that shift, the ever evolving skills required to manage marketing campaigns has demanded we always have to be learning and developing.

From Google AdWords, to Facebook Ads, to YouTube, to content marketing, to Instagram, to Periscope and beyond.

With this in mind, if you could give one piece of advice to a new marketer looking to stay relevant in an ever-changing industry what would it be?

Here is some useful tips and advice from fellow marketing professionals, put together in a handy infographic by theladders.com.

 

Looking to start a career in marketing?

Have a read my post with advice on how to get your first job in marketing (as well tips for businesses looking to hire their first marketing employee).