You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.
As consumers, whenever we buy an expensive product or buy from a new supplier we instinctively make the decision whether to buy based on levels of perceived risk. Perceived risk is the Consumer’s level of uncertainty regarding the outcome of a purchase decision. One of the ways I approach writing any new sales copy (content [...]
We all know people go online to research brands, products and services and how positive sentiment can close a sale and negative sentiment can result in a lost sale. With such an important role to play in the decision making process, you cannot leave your reputation to chance.
Infographics are a “…graphic visual representations of information, data or knowledge” – Wikipedia. I would argue pretty much anything can be turned in to an infographic, the art is making one that people enjoy reading and sharing. Infographics are a wildly popular content marketing tactic, with hundreds released into the [...]
The SEO industry has taken a serious battering over the past year or so. Google’s algorithm updates have put a huge dent in the traditional quick win tactics employed by many SEO professionals and agencies. Google has done a really good job of making it very difficult to game their system by specifically targeting the […]
In the time since my post about the five lessons I have learned in my 10 years in marketing, a few more have sprung to mind which I wanted to share here. So here they are. Never switch off You are surrounded by marketing messages nearly 24 hours a day, most of which you will […]
The purpose of any content marketing is of course to be read, shared and linked to. This sounds so simple, but as I’m sure anyone who uses content marketing as part of their strategy and is reading this knows, actually doing it is a whole other ball game. Doing it consistently is the holy grail.
I am quite an avid reader of marketing magazines and blogs. This means I find myself reading a lot of articles that cover marketing from a theoretical, best practise angle as well as finding out what large brands (with huge resources) either attempt or our planning. A lot of these ideas tend to be around […]
Modern PR is changing, and it is changing fast. Where once there were clear divisions of responsibilities between PR and and the online team, the reality of modern marketing is these lines are blurring. Link building, keyword optimisation, content marketing, affiliates, events, and e-CRM are now an essential part of any digital PR’s [...]