You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.
Brand fans are the lifeblood of any business. They refer new customers, leave positive reviews online and even defend you from criticism. They also buy more frequently, stay longer and buy more expensive versions of your product. The odd thing is, brand building is difficult, and we marketers often take them for granted, treating them [...]
We all know that Google uses links to rank websites for their search engine. The quantity, quality, diversity and relevancy of these links are all important factors. However, knowing this, and being able to proactively act on it are two completely different things altogether. Being told “You must build links” is fast becoming [...]
Quality score has a huge impact on the price you will pay per click in Google AdWords. An advertiser with a high quality score will pay a lot less per click for a higher ad position on a keyword than a competitor who has a low quality score. In this post I will show you […]
Just like any marketing channel, social media requires a certain set of specialist skills to be successful. Knowing how to use the software is one thing, but really understanding how social media fits in the marketing mix, the best ways to use it and how to measure success are another thing altogether (obviously it helps […]
Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and can’t face using them all. The user will either limit themselves to a small subset of the features, or abandon using the product altogether. I think this concept can also be applied to websites, both in terms […]
Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only to get burned as the reality of what is involved to maintain it becomes clear. Blogs take a lot (and I mean a lot) of time and effort to be done well and […]
If you are in the fortunate position to have even a handful of brand fans be proud, and be careful. Brand building is difficult, so never take this special group for granted. Ever. A brand fan will refer new customers to you, defend you against public criticism, keep buying from you and leave positive reviews […]
Despite the appearance of its much younger and cooler cousin social media, email marketing is still one of the most effective tools in your marketing arsenal, and it is possible to achieve some truly fantastic ROI. You may be thinking “I hate spam”, and so do I, so does everyone! Effective email marketing is not […]