My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.

40 ways you can reward your brand fans

Brand fans are the lifeblood of any business. They refer new customers, leave positive reviews online and even defend you from criticism. They also buy more frequently, stay longer and buy more expensive versions of your product. The odd thing is, brand building is difficult, and we marketers often take them for granted, treating them [...]

6 types of link bait content you can create right now

We all know that Google uses links to rank websites for their search engine. The quantity, quality, diversity and relevancy of these links are all important factors. However, knowing this, and being able to proactively act on it are two completely different things altogether. Being told “You must build links” is fast becoming [...]

Responding to a poor AdWords quality score

Quality score has a huge impact on the price you will pay per click in Google AdWords. An advertiser with a high quality score will pay a lot less per click for a higher ad position on a keyword than a competitor who has a low quality score. In this post I will show you […]

The 6 habits of a successful social media manager

Just like any marketing channel, social media requires a certain set of specialist skills to be successful. Knowing how to use the software is one thing, but really understanding how social media fits in the marketing mix, the best ways to use it and how to measure success are another thing altogether (obviously it helps […]

Avoiding feature fatigue on your website

Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and can’t face using them all. The user will either limit themselves to a small subset of the features, or abandon using the product altogether. I think this concept can also be applied to websites, both in terms […]

Email marketing on a budget

Despite the appearance of its much younger and cooler cousin social media, email marketing is still one of the most effective tools in your marketing arsenal, and it is possible to achieve some truly fantastic ROI. You may be thinking “I hate spam”, and so do I, so does everyone! Effective email marketing is not […]