You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.
There reaches a stage in a growing company’s life time when as the manager/ owner you can’t do everything yourself anymore and still have time to eat and sleep. A lot of people in marketing are good at selling themselves (as you’d expect I suppose), and making themselves appear better than they actually are. In a large team, this can be [...]
Whether you like their food or not, McDonald's are one the very best marketing businesses in the world today. They are an excellent case study in both how to market your services globally, and so often over looked, locally. Here are 5 lessons you can apply to your own business.
A marketing strap line (in my opinion at least) should summarise what your brand stands for in just a few words. It doesn’t have to be descriptive (although some are like eBay’s “The world’s online market place”), it should support your brand positioning and communicate what you are about. This all sounds rather easy, but trust me it [...]
Well thought out customer marketing emails are one of the most effective sources of sales you will ever have. When they are well planned, well timed and written to appeal to a customer’s needs you will bring customers back time and time again to buy more.
Every business and their uncle have a social media presence, normally on Facebook and Twitter. Few are using them to their full potential and there is little to differentiate one business from another. Here are 7 ideas to help your business stand out.
Unless you can afford an in-house designer, the likelihood is you will need to outsource building (or refreshing) your website to a web designer/ agency. Here are the top 7 questions I would ask web designers pitching for your business to make sure you get the best possible person for the job.
Following on from part 1, this blog post will look at your email newsletter, website conversion rate, press releases and your competitors. Can you answer all these questions about your business marketing?
In my opinion what sets good marketing apart from "bad marketing" is getting the basics right. By this I mean having actionable data on customers and the market that dictates the direction of a company's marketing.