My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.

7 reasons your business shouldn’t use social media

Social media can go one of two ways for a business. It can become part of a thriving community of brand fans and people interested in your products, with you at the centre initiating and responding to discussions. Alternatively it can become a waste ground of forgotten profiles with digital tumble weeds sweeping through, uncared for an [...]

7 signs it is time to refresh your business website

We all know that every business, no matter how big or small, needs a website. Whether you are B2B or B2C, the internet is a primary research tool for the majority of your customers. However, once the website is up and running, too many businesses give it little thought and over proceeding the months and years.

Proactive word of mouth marketing

Word of mouth is arguably the most powerful weapon in any small businesses marketing arsenal. A recommendation from a friend, colleague or expert will often tip the balance for a perspective customer, and is more effective than any advert ever could be.

Putting a face behind the company

If I am going to spend a significant amount of money for an on going service that is essential for my business, I like to get the feeling there are real people behind that service. This especially true if I am not dealing with an established brand.