Matthew TelferYou can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
Guest Post
My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.
The flatulent death rattle of content marketing
Keyword stuffing, buying links and now content marketing. We’ve only gone and done it again; we’ve flogged another horse to death. “Build links by creating content people find useful” – cue stampede. I’ve seen the flatulent death rattle of what we’ve come to understand as content marketing from both the perspective of the creator [...]
Stand Out from the Crowd and Get Your Business Noticed
Whatever niche your business is in, it’s almost an absolute guarantee that there are at least a dozen other businesses within the same sector. Competition is a natural part of running any business. If you can’t find a way to stand out, then those competitors are going to acquire the consumers that otherwise would have […]
The inconvenient truth about traditional content marketing
Content is king! Brands are now publishers! Google loves content! If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”. Unfortunately, because of this self-perpetuating advice, too many businesses and websites [...]
Increase your Trust Pilot score in two easy steps
Follow this simple two-step process to dramatically increase your positive scores. I’ve used it many times and it works. I have personally worked for a couple of brands that had terrible scores on Trust Pilot that used this technique, and are now among the best scored in their industries. It isn’t difficult to implement and [...]
How to use customer feedback to improve online conversions
Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit. Unfortunately, many digital marketers are not leveraging the power of customer feedback to increase online sales, [...]
UK shoppers will abandon favourite brands that don’t personalise
Half of British online shoppers (47%) will now walk away altogether from a brand that doesn’t understand them as a customer, a new UK consumer study commissioned by Ometria has found. The same study has discovered that 84% of consumers feel bombarded by online retailers, in many cases leading them to abandon their favourite ecommerce [...]
How to reactivate your churned customers
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever. By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left. In this post I […]
Product Recommendation Technology in Email Marketing
This is a guest article from Ian Roderick, Communications Manager for email marketing software provider Newsletter2Go. The goal should be to make every email relevant to everyone who receives it. You’re not going to fool anyone by sending mass email blasts to your entire list. Emails that aren’t relevant will be deleted without being [...]