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  • The boy who couldn’t fail: Marketing in a crowded marketplace

    I’m not sure exactly how we got on to it, but I recently had a conversation with some colleagues about what we would call our autobiography. I can’t remember any of them, including my own, apart from one; “The boy who couldn’t fail”. It was meant as a joke and made me laugh. It also […] More

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  • 5 lessons to learn from Ikea’s marketing

    IKEA is the de facto choice for many a household looking for low cost, good looking furniture. With revenues of over £28bn per year, IKEA is a master of marketing that we can all learn from. Following on from my posts covering at what we can learn from Nike’s marketing and McDonalds’ marketing, I’m going to look […] More

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  • 5 mistakes marketers shouldn’t be making on their cover letters

    “You don’t get a second chance to make a first impression.” It’s an adage that is practically unavoidable in the contemporary business climate, with shows like The Apprentice reminding us again and again just how ruthless employers can be with candidates that don’t make the cut. I have previously given my advice on how to […] More

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  • 5 traits of a great business blog

    A blog should be at the heart of every business’ marketing strategy. I’ve covered the reasons why you should have a blog before, so in this post I’ll look at what makes a great business blog and how you can go about writing one that achieves your brand goals, keeps people coming back to read […] More

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  • How to spend less and get more from Google AdWords

    Google logo

    I am a huge fan of Google AdWords, and it absolutely the best advertising platform out there for businesses of all sizes and budgets. However, because it is self-serve with a bewildering array of options to choose from when creating a campaign, a lot of advertisers find they spend a lot of money very quickly, […] More

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  • Twirling, twirling… always twirling

    There is a line in the Spielberg/ Hanks/ Di Caprio film “Catch me if you can”, delivered by Christopher Walken that sums up how a lot of people approach marketing for me: “Two little mice fell into a bucket of cream. The first mouse quickly gave up and drowned, but the second mouse, he struggled […] More

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  • Organic marketing on Facebook? – A response

    I don’t get a lot of time to read other marketing blogs, but there are a handful I’ll check back on now and then, one of those being Jim’s Marketing Blog. A recent post (here) was simply a quote of his own (no more, no less): “Teaching people the best way to market organically with […] More

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  • Take back control of your reputation

    There’s a lot of talk about the death of traditional marketing and the loss of control that comes with this. The era of intrusive marketing is at an end, the era of inbound marketing is upon us. I personally think that a lot of other blogs are being a bit too quick to jump on […] More

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