MarketingNerd

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My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.


Tools to instantly improve your marketing for only £15.47

Now more than ever, we all have free (or low-cost) access to marketing tools and technology that used to cost thousands of pounds. The extent to which you manage and analyse your marketing efforts is no longer a budgetary decision. Marketing performance is an area that is full of amazing free, and super low cost […]

How to rebrand your small business [2019 edition]

Rebranding your business typically relates to changing the brand image of your company. The purpose of rebranding a business varies and can take up different forms depending upon the objective you expect to achieve. For instance, some might go for a simple logo change while others might refurbish the entire philosophy of the [...]

9 tips for running a successful customer conference

Running your own conference can seem like a daunting prospect, and one that only large businesses have the resources to do. From my experience, this just isn’t true. Even the smallest of companies, with limited marketing resources can (and should) seriously consider having an event, with informative talks for their customers. These [...]

How to write a marketing CV [2019 edition]

As someone who has hired new team members across a number of growing businesses, I have seen a lot of marketing CVs in my time. Some of them good and many of them not so good. I have previously given advice on starting a career in marketing, and listed questions to ask hiring your first […]

A look back on my first 100 blog posts

I have been writing this blog on and off for nearly four years now. I noticed last week I had broken the 100 published posts barrier which got me thinking about the past four years. I started this blog pretty much as a direct response to another marketing blog that continues to frustrate the hell […]

Focus on acquiring customers NOT sales

The objective of any business is to sell, that is never in question. But how best to go about doing it in a way that not just maximises first basket revenue, but also repeat sales? By focusing on acquiring customers, not sales. This is more than a subtle shift in tactics, it is a fundamentally different strategy that […]

How do you deal with “generation free”?

Thanks to the likes of Google and open source providers such as WordPress, we are increasingly becoming trained to expect a lot for very little, or even for nothing at all. The freemium model has been around for years, but there has been a dramatic shift towards this becoming the expected norm. Online services and […]