MarketingNerd

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My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.


5 lessons to learn from Ikea’s marketing

IKEA is the de facto choice for many a household looking for low cost, good looking furniture. With revenues of over £28bn per year, IKEA is a master of marketing that we can all learn from. Following on from my posts covering at what we can learn from Nike’s marketing and McDonalds’ marketing, I’m going to look [...]

5 traits of a great business blog

A blog should be at the heart of every business’ marketing strategy. I’ve covered the reasons why you should have a blog before, so in this post I’ll look at what makes a great business blog and how you can go about writing one that achieves your brand goals, keeps people coming back to read […]

How to spend less and get more from Google AdWords

I am a huge fan of Google AdWords, and it absolutely the best advertising platform out there for businesses of all sizes and budgets. However, because it is self-serve with a bewildering array of options to choose from when creating a campaign, a lot of advertisers find they spend a lot of money very quickly, […]

Twirling, twirling… always twirling

There is a line in the Spielberg/ Hanks/ Di Caprio film “Catch me if you can”, delivered by Christopher Walken that sums up how a lot of people approach marketing for me: “Two little mice fell into a bucket of cream. The first mouse quickly gave up and drowned, but the second mouse, he struggled […]