MarketingNerd

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My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.


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Brands supporting customers’ micro-moments are winning

People now turn to their phones or tablets to solve immediate problems, and they expect brands to deliver them with immediate answers. It is these “How do I”, “Where do I go”, “I want to do”, and “I want to buy” micro-moments that now dictate our purchase decisions and preferences. You need to become your customers’ […]

How to rebrand your small business [2019 edition]

Rebranding your business typically relates to changing the brand image of your company. The purpose of rebranding a business varies and can take up different forms depending upon the objective you expect to achieve. For instance, some might go for a simple logo change while others might refurbish the entire philosophy of the [...]

How to turn your business in to more than a commodity

An interesting piece of research passed by my desk recently which claimed 10 – 20% of my industry’s customers don’t know who their supplier is. They are so disconnected from their supplier that they don’t care, and that means they have no brand recall. This is exactly the same for me with my gas supplier – […]

5 lessons to learn from Ikea’s marketing

IKEA is the de facto choice for many a household looking for low cost, good looking furniture. With revenues of over £28bn per year, IKEA is a master of marketing that we can all learn from. Following on from my posts covering at what we can learn from Nike’s marketing and McDonalds’ marketing, I’m going to look [...]

How to proactively manage your reputation online

We all know people go online to research brands, products and services and how positive sentiment can close a sale and negative sentiment can result in a lost sale. With such an important role to play in the decision making process, you cannot leave your reputation to chance.

40 ways you can reward your brand fans

Brand fans are the lifeblood of any business. They refer new customers, leave positive reviews online and even defend you from criticism. They also buy more frequently, stay longer and buy more expensive versions of your product. The odd thing is, brand building is difficult, and we marketers often take them for granted, treating them [...]