MarketingNerd

About this marketing blog…


My name Is Matt and I am a huge marketing nerd. My marketing blog is about providing practical marketing advice & tips you can apply to your business and campaigns today.

Feel free to get in touch or just say hello.

My name is Matt, and I am a marketing nerd; a digital marketer by trade, this is my marketing blog. The question you're asking yourself is "Does the internet really need another marketing blog?" The answer is a very clear "no", but I went ahead and did it anyway. Have a read of my latest posts below...


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Brands supporting customers’ micro-moments are winning

People now turn to their phones or tablets to solve immediate problems, and they expect brands to deliver them with immediate answers. It is these “How do I”, “Where do I go”, “I want to do”, and “I want to buy” micro-moments that now dictate our purchase decisions and preferences. You need to become your customers’ […]

How to rebrand your small business [2020 edition] 🎨

Rebranding your business typically relates to changing the brand image of your company. The purpose of rebranding a business varies and can take up different forms depending upon the objective you expect to achieve. For instance, some might go for a simple logo change while others might refurbish the entire philosophy of the [...]

How to turn your business in to more than a commodity

An interesting piece of research passed by my desk recently which claimed 10 – 20% of my industry’s customers don’t know who their supplier is. They are so disconnected from their supplier that they don’t care, and that means they have no brand recall. This is exactly the same for me with my gas supplier – […]

5 lessons to learn from Ikea’s marketing

IKEA is the de facto choice for many a household looking for low cost, good looking furniture. With revenues of over £28bn per year, IKEA is a master of marketing that we can all learn from. Following on from my posts covering at what we can learn from Nike’s marketing and McDonalds’ marketing, I’m going to [...]

How to proactively manage your reputation online

We all know people go online to research brands, products and services and how positive sentiment can close a sale and negative sentiment can result in a lost sale. With such an important role to play in the decision making process, you cannot leave your reputation to chance.

40 ways you can reward your brand fans

Brand fans are the lifeblood of any business. They refer new customers, leave positive reviews online and even defend you from criticism. They also buy more frequently, stay longer and buy more expensive versions of your product. The odd thing is, brand building is difficult, and we marketers often take them for granted, treating them [...]

5 lessons to learn from Nike’s marketing

Following on from my previous post about the lessons you can learn from McDonald’s marketing, I wanted to look at another fantastic marketing company, Nike. How many fashion brands from the 1970’s are still considered to be cool or desirable by a young audience? Not retro, or ironically cool, just cool? This is because as […]

Can you describe what Yahoo! does in one sentence?

Can you describe what Yahoo! is in five or less words? You can probably mention a few of the services they offer e.g. search, email, Flickr, hosting… but can you define what the company stands for, what is its mission, and what is its core product? I can’t. Businesses diversify their product range; it’s a […]

Successful marketing is about applying “KISS”

A natural tendency amongst professionals in any industry can be to over complicate matters and over egg the pudding. Marketing is certainly no stranger to an over reliance on buzz words, flowery language and an exaggerated sense of self- importance. Having sat in meeting with executives from Microsoft who are able to spin entire [...]