You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.
Content is king! Brands are now publishers! Google loves content! If you read as many marketing blogs as I do, these statements pretty much sum up every article on the topic of content marketing. To build links, brands must publish “great content”. Unfortunately, because of this self-perpetuating advice, too many businesses and websites [...]
People now turn to their phones or tablets to solve immediate problems, and they expect brands to deliver them with immediate answers. It is these “How do I”, “Where do I go”, “I want to do”, and “I want to buy” micro-moments that now dictate our purchase decisions and preferences. You need to become your customers’ […]
Web hosting is not the sexiest of products. For most people it is just another commodity (like gas or water), with price being the primary differentiator. The truth is, web hosts are wildly different, with varying degrees of support, page load speeds, reliability and security. The problem is the large majority of web hosts have […]
Successful customer marketing is made up of hundreds of small components all working together to achieve a goal. That goal is happy customers that stay longer, buy more and refer new customers. Here are 24 easy to do, quick win customer marketing ideas you can start doing today. Use it as a checklist to make sure […]
I have been writing this blog on and off for nearly four years now. I noticed last week I had broken the 100 published posts barrier which got me thinking about the past four years. I started this blog pretty much as a direct response to another marketing blog that continues to frustrate the hell […]
UK content marketers believe they have become less effective at their jobs over the last year, according to new research by the Content Marketing Institute (CMI) released this week. The report shows a decline in the confidence of content marketing practitioners, with only 42 per cent of marketers questioned saying they are effective or [...]
Creating your social media profiles is the easiest part of any social media strategy. It is often the first and last steps many businesses take along what should be a long road if they are to be used properly. Getting people to actually engage with you via Twitter, Facebook, Google+ and alike is where the […]
I get the impression I’ll be sick of the word content by the end of this post, but this is a point I am determined to make. As a professional with a very practical approach to marketing I am often left bewildered by the content marketing output of so many companies.