MarketingNerd

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My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.


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Stand Out from the Crowd and Get Your Business Noticed

Whatever niche your business is in, it’s almost an absolute guarantee that there are at least a dozen other businesses within the same sector. Competition is a natural part of running any business. If you can’t find a way to stand out, then those competitors are going to acquire the consumers that otherwise would have […]

Increase your Trust Pilot score in two easy steps

Follow this simple two-step process to dramatically increase your positive scores. I’ve used it many times and it works. I have personally worked for a couple of brands that had terrible scores on Trust Pilot that used this technique, and are now among the best scored in their industries. It isn’t difficult to implement and [...]

How to reactivate your churned customers

Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever. By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left. In this post I […]

Mobilising your customers to sell for you

Hands down, word of mouth is by far the most powerful, and cost-effective form of marketing. How powerful…? 84% of consumers say they either completely or somewhat trust recommendations from family and friends about products (making these recommendations the information source ranked highest for trustworthiness). [Nielson]. [...]

A quick anecdote about Deliveroo’s wasted marketing budget

In marketing, if you get your targeting right, your communications/media plan should fall in to place beautifully. Here is a personal anecdote that suggests deliveroo aren’t quite getting that quite right. Right message, right person…wrong time I love the idea of deliveroo; real restaurant food delivered to your door. The only [...]

Better email marketing applying the scientific method

Email marketing should be every marketer’s dream. As well as requiring creative thought and strategic planning, you instantly know whether it is working or not. Every aspect of it is trackable, testable and reportable. Rather than approaching making changes an ad-hoc or subjective basis, you can improve your email marketing performance [...]

How to find out why your customers are leaving

Do you fully understand why your customers cancel your service? Not when or how, but why? Using time-based cancellation data to perform churn and cohort analysis will show you when they leave (and allow you to surmise why), but this alone can’t tell you the real reasons behind it. (Image source) “So I know my […]