MarketingNerd

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My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.


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The 3 most important emails you’ll ever send

Email is one of the most powerful weapons in your marketing arsenal. It is also one of the easiest to get wrong. Email sets the tone, raises (or lowers) expectations, drives sales/renewals and can act as a barometer for customer happiness. The three most important emails you’ll send are: Your welcome email Service/product satisfaction [...]

20 ways you can boost word of mouth referrals today

Word of mouth is your most powerful, and cost-effective form of marketing. 84% of consumers say they either completely or somewhat trust recommendations from family and friends …making this the most trusted source of information about a product or service (source: Nielson). How to increase word of mouth? The best way to prompt word [...]

24 customer marketing ideas you can do right now

Successful customer marketing is made up of hundreds of small components all working together to achieve a goal. That goal is happy customers that stay longer, buy more and refer new customers. Here are 24 easy to do, quick win customer marketing ideas you can start doing today. Use it as a checklist to make sure […]

Buyer’s remorse – What it is and how to stop it

What is buyer’s remorse? For businesses that sell expensive or complicated products (or businesses that are new to a customer), the period immediately after purchase is most likely to be affected by cognitive dissonance (aka “buyer’s remorse”) than at any other time. Post Purchase cognitive dissonance is the phrase we give to the [...]

Teach yourself customer marketing

Customer marketing, relationship marketing, loyalty marketing… whatever you call it, it is important! Attracting new customers will cost your company 5 times more than keeping an existing customer, and a five percent increase in customer retention can increase a company’s profitability by 75 percent. Additionally, renewing a happy [...]