You can’t escape sponsorships. Brand logos, endorsed celebrities and promotional products are all over our screens and their...
My name is Matt, and I am a marketing nerd; a digital marketing director by trade, this is my marketing blog. My aim is to provide practical marketing ideas and advice you can apply today, across PPC, onsite SEO, content marketing, CRO, reputation management, customer loyalty marketing and more.
There are two broad approaches to marketing, interruption marketing and permission marketing. One barges its way in to your consciousness though noise and repetition, the other adds enough value that you actively choose to receive it. Effective email marketing is absolutely based around the principles of permission marketing. All those [...]
Running your own conference can seem like a daunting prospect, and one that only large businesses have the resources to do. From my experience, this just isn’t true. Even the smallest of companies, with limited marketing resources can (and should) seriously consider having an event, with informative talks for their customers. These [...]
The objective of any business is to sell, that is never in question. But how best to go about doing it in a way that not just maximises first basket revenue, but also repeat sales? By focusing on acquiring customers, not sales. This is more than a subtle shift in tactics, it is a fundamentally different strategy that […]
Earlier this year I recieved such a bad marketing email from JD Sports I had to write a post about it. This week I got one from Costa Coffee which is so good, I felt compelled to share this one with you as well, but this time for the right reasons. Whoever is writing and […]
Thanks to the likes of Google and open source providers such as WordPress, we are increasingly becoming trained to expect a lot for very little, or even for nothing at all. The freemium model has been around for years, but there has been a dramatic shift towards this becoming the expected norm. Online services and […]
User onboarding is such a powerful concept, full of light bulb moments driven by seemingly obvious marketing that so few of us actually do. Online payment platform Stripe has definitely applied user onboarding principles to their website and order process. Their sign up process is one of the best I have ever seen. In this […]
Research has shown that the probability of selling something to a prospect is only about 5-20%, while the probability of selling something to an existing customer is 60-70% (source). What if you were to take your traditional order confirmation (simply letting customers know the order has been placed successfully) and use it as an [...]
Customers come and go, that is the nature of any business. However, that doesn’t mean you have to accept that all those that have left are gone forever. By implementing a series of key customer strategies, you can reduce the number leaving and reactivate more of those that have already left. In this post I […]