People are naturally risk aversive, and your prospective customers will instinctively look for visual clues on your website to gauge how “safe” your product or service is.
My name is Matt, and I am a marketing nerd; a digital marketer by trade, this is my marketing blog. The question you're asking yourself is "Does the internet really need another marketing blog?" The answer is a very clear "no", but I went ahead and did it anyway. Have a read of my latest posts below...
I am a big fan of surveys. Too often marketers try to use abstract data or personal opinion to define their customers and work out what they want. I find the simplest and most effective method is to ask them.
I previously covered marketing recruitment from an employer’s perspective so I thought it would be interesting to also take it from the job hunter’s point of view. From my own experience as someone who got my foot on to the ladder in my early 20’s through to now being a marketing manager in my 30’s, these are my tips on how to get your [...]
Unless you can afford an in-house designer, the likelihood is you will need to outsource building (or refreshing) your website to a web designer/ agency. Here are the top 7 questions I would ask web designers pitching for your business to make sure you get the best possible person for the job.
Following on from part 1, this blog post will look at your email newsletter, website conversion rate, press releases and your competitors. Can you answer all these questions about your business marketing?
In my opinion what sets good marketing apart from "bad marketing" is getting the basics right. By this I mean having actionable data on customers and the market that dictates the direction of a company's marketing.
Marketing is not just about the big campaigns, flashy new technology and large budgets. In fact, it is quite the opposite. In my opinion, successful marketing is made up of hundreds of small components that work together to achieve a goal. Essentially, I believe it is about having an eye for detail and ensuring everything is being used [...]
One of the most tried and tested tools in the brand manager’s box of tricks is to associate their product or service with another in order to benefit from the 3rd party’s existing positive branding.
Google AdWords is not the preserve of large companies, or businesses that operate on a national level. if you are a local business, serving a limited geographic location, you can still use Google AdWords to drive traffic and customers, all with out breaking the bank. Here is how.
There are some fantastic SEO agencies out there, in fact the first one I ever worked with win my early 20’s felt like part of the company and was so responsive and high quality I got a little spoilt and just presumed everyone was like that. The reality is they aren’t.